DSC2006 Unofficial Mid-Term Mock Test Essay

DSC2006 Unofficial Mid-Term Mock Test Essay

DSC2006 Unofficial Mid-Term Mock Test 2010/11 Semester 2 Select the best answer 1. Business organizations consist of three major functions which, ideally: a) support one another b) are mutually exclusive c) exist independently of each other d) function independently of each other e) do not interface with each other 2. Revenue management is concerned with: a) a process designed to determine the best use of funds generated through sales. b) the use of marketing tools to increase revenue. c) the use of accounting tools to monitor cash flow. d) the use of pricing to increase the profit generated from a limited supply of supply chain assets. e) the appropriate use of operational tools to improve operational efficiency with a view to increasing revenue. 3. In order to make differential pricing effective, which of the following issues are to be dealt with? a) The firm must differentiate between the market segments and structure its pricing to make one segment pay more than the other.